Home - NANI-FAIVIVERE: CENTRO CULTURALE DI POESIA ED ARTI VISIVE

24/07/2011 ALESSANDRO- F. MARCUCCI PINOLI AND HIS ALEXANDER MUSEUM PALACE HOTEL I have seen many prestigious hotels, for example in Japan or in Australia, but none of them had so many contemporary works of art. I will always remember the Relais Le tre Vaselle in Torgiano, Umbria, with its sometimes even sophisticated antique furnishing, while contemporary is definitely marginal; or even the mixture with contemporary art of the Tulli Albornoz Palace Hotel, and the Balartehotel in Modica… But in Pesaro, I must admit, I found something completely different. As a stranger, actually, I have witnessed, since the first years of the last decade, the creation of this very special museum. It happened when I was scientific director of the Musei Civici (Public Museums) in Pesaro. I met the Count Alessandro Marcucci Pinoli di Valfesina (this is his precise name), called Nani, especially when he was there for some exhibitions or for an artist, whom he tried to involve straight away in the creation and realisation of his eccentric bedrooms that – as we see it today – had to become part of the Alexander Museum Palace Hotel on the promenade of Pesaro. I don’t know if there is anything similar in the world. Maybe in Dubai… which reminds me the ancient and magic Damascus, and the Arabian Nights! Nani is an unusual person. He was born from an aristocratic family from Gubbio. Play with art (Gioca con l’arte), I am affirming this seriously, reminds me for some aspect of Bruno Munari, especially in the latest meaning that art had for the great designer that is, the art practiced in his workshop “Play with art” dedicated to children, among which the one I wanted at the MIC when I was director of that museum in Faenza, during the 1970’s, and that operates still today. The great things, life approach, and phenomenal comprehension are realised though being homo ludens. The same Munari sometimes seemed even a refined and disarming “causeur”. Just as Nani, touches, makes and unmakes, tries again and again, experiments maybe some pretentious project… of alchemic nature, like his city of Gubbio, which was a renaissance centre of excellence… They are not improvisations, as they could seem, but they are well in order, finalised, finalities pursued even with risks, maybe also playing with risk… Because Count Alessandro Marcucci Pinoli is a man with a sharp wit, paradoxes, lightness of being, and embarrassing first approach… because you must know how to play along with him, with words, looks and gestures, even those hardly perceptible. At the beginning, I was a bit sceptical about the project of the hotel-museum because I did not know if he was serious about it or not: but a game is a game, and the everyday factuality includes it, but you cannot identify yourself tout- court. It is a way to see life. Between Pesaro and Urbino, Nani owns at least six hotels (yes, six hotels) and such a chain is not comparable to a game, but the common element between them is the risk; therefore, you understand how important efficiency is as well as the ability of forming a real team with the entire family… Game should be taken as something serious, do not concentrate on appearances, participate in it seriously! Enjoy it! This is how an initial mistrust led to involvement. As if, it was a participation in a great workshop experience, and a recovery of artistic materials. This is how I feel while going around the common spaces of this hotel, in the underground art gallery, and bedrooms. It is a sort of handicrafts great revenge: from bronze to Plexiglas, from wood to marble, from ceramic to plastic… as if you could start playing. Works of art are not monuments. A museum hotel and a hotel museum, which represents a good art lesson which its non-museum style recovering of opus pulling them out from the official spaces, where they have been almost hidden until now. Gian Carlo Bojani

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